google-site-verification: googleb5bd50508fe14596.html How To Build Groundswell Enthusiasm and Evangelism for Your Brand
(512) 940-8288 info@groundswell.global

Client: DLYTED + American Cancer Society   Producer: Janelle James   Writers: Janelle James, Nathan James   Video: REP Interactive

Client: Apple   Writer: Don McKinney   Director: Callum MacGregor

Nathan James

Nathan James

CEO

Nathan has communicated for public audiences since 2nd grade. His first love was words, which he pursued through an MFA in writing at Columbia University. Nathan has worked in journalism, PR, advertising, marketing, and graphic design. He founded Groundswell.Global in 2002. From 2000-2002, he guest lectured at Southern California PhD and MBA classes about the internet’s impact on communications. When not working, he works out.

Janelle Ashley James

Janelle Ashley James

VP Business Development

Another of Groundswell’s word lovers, Janelle is a voracious reader and writer, classicist, student of history, and frequent Googler – “because curious minds want to know.” In addition to running Groundswell’s business development, Janelle is a public speaker, event producer, and published novelist. She has spoken to audiences of thousands across the western U.S., and for several years hosted her own TV show.

Don McKinney

Don McKinney

Chief Creative Officer

When people meet Don, they call him warm, funny, and interesting. When they see his work, they call him brilliant. Don is a Renaissance modernist. With words, paint, music, voice, photography and film, Don crafts messages that deliver the shock of the new with the intuitively obvious. He has developed core work for some of the world’s leading brands, including Apple and Nissan. When not in New York, Don often can be found at Apple Park in Cupertino.

Troy Anderson

Troy Anderson

Chief Technical Officer

Troy is the rare executive equally skilled in both business and technology. For a decade, he developed international golf resorts from Hawaii to Scotland. But Troy’s first love and current focus is developing complex websites, mobile apps, and custom software platforms. His many apps include App Store best-sellers with more than half a million paid downloads.

John Pacini

John Pacini

Founder, Dad 2.0 Summit

“Nathan is a true professional and thoughtful marketing advisor to businesses. I enjoyed working with Groundswell, and particularly appreciated their understanding of how to weave a larger, engaging story from brand messaging and bring that to the consumer experience. Their work left a positive impact on our business, and they were consummate professionals throughout.”

Marla Treviño

Marla Treviño

Creative Director

“Janelle impresses me with her abilities to communicate ideas to PR agencies, and Brand Marketers. Her genuine enthusiasm is contagious.”

Fleur Lewis

Fleur Lewis

Senior Copywriter, ExxonMobil

“Nathan is a dedicated and seasoned professional, and his knowledge of the marketing world exceeds text books and seminars. His years of experience working with a wide array of businesses is evident in the success he helps his clients achieve. He is a hands-on CEO. He doesn’t just sit behind a desk while his team does all the work. Groundswell is a treasure in a sea of similar firms – not just because of the amazing work they do, but because the team is truly committed to seeing their clients reach their goals.”

Terry Ludin

Terry Ludin

Media Specialist, Valassis

“Nathan James is a pleasure to work with. In working with many agencies, you come across various levels of expertise. Nathan’s level was of sophistication, passion, and a genuine care for the interest of his client. I appreciated Nathan’s evaluation, comprehension, scrutiny, and recommendations with data analysis including diverse levels of sales data, demographics, behavior, lifestyle segmentation, topographical data, and purchasing potential. I enjoyed our marketing meetings because when we walked out of the room, we felt very confident in our next steps in formulating a successful campaign. I admire Nathan and his expertise, and he was a terrific business partner. I am looking forward to working with him again.”

Jen Quinlan

Jen Quinlan

VP Marketing, meShare

“I consider Nathan James not only a talented marketer and strategic consultant, but also a great friend. Nathan is accomplished at guiding c-level executives through marketing’s murky waters to identify solutions that champion their strategic initiatives and business goals. He is thoughtful, genuine, honest, and talented writer to boot! I consider Nathan a mentor and would recommend him with confidence.”

Shana Duthie

Shana Duthie

Marketing & Customer Experience Executive

“Nathan helped our start-up GreatCall in 2004/2005 come up with the name Jitterbug for our cellular handset. The work he did managing the Executive Team through the process was extremely professional and we could not have done it without him. I additionally worked with Nathan to put together the marketing launch strategy for the initial stages of the product launch. He was instrumental in coming up with a solid fund-able plan for the company. I enjoy working with Nathan and would certainly recommend him and his agency.”

Adam Fudala

Adam Fudala

Sr. Dir., Digital Marketing Solutions, Dun & Bradstreet

“We are always looking for marketing programs that cut through the noise and reach our audience in new and innovative ways. We worked with Nathan and his team at Groundswell on a 6-month bus tour that spanned more than 80 events in multiple states. From day one of our partnership, Nathan and his team understood our goals, helped us develop an engagement strategy to achieve those goals, and throughout the duration of the project, executed time after time. If you’re looking for a partner to help you develop a unique experiential program to reach your audience, Nathan and the team at Groundswell will exceed your expectations.”

Mick Rich

Mick Rich

Nominee, U.S. Senate

“Without Nathan, this campaign may never have happened.”

Carrie Reynolds

Carrie Reynolds

CEO, Reynolds Design Group

“Over the years, Nathan has shown great insight and creativity towards solving his clients creative and strategic challenges. He is a great thinker and wonderfully creative. Clients are lucky to have him on their team.”

Jeff King

Jeff King

CEO, BARKLEY

“Don McKinney is a visionary. He has the unique ability to see where our industry is going well before it’s there. Don is an agent of change. He understands how to build the agency of the future. Don is a strategist. He has the ability to attack a problem from a perspective most people never consider. And finally, Don is a brilliant writer. He turns strategic nuggets into poetry.”

Maria Slabaugh

Maria Slabaugh

Global Director of Insight, eFinancial Careers

“It’s rare to find a true partner to help you bring your marketing programs to life. Nathan treated our initiative as if it was his own. He provided proactive, creative ideas and solutions and took on all the heavy lifting. From a relatively unformed concept to the final, hugely successful campaign, Nathan provided guidance all along the way and made us look good. Plus, he has such a terrific personality. I highly recommend Nathan as someone you can trust to get it done, get it done right and make it fun to work together at the same time.”

Ron Davis

Ron Davis

Federal Accounts Manager, Abba Technologies

“We hired Nathan to assist our technology firm with branding and strategic marketing efforts. Not only did he provide a valuable service in this area, but his expertise and insights into corporate sales helped us refocus our sales strategy. The result was we were able to reach markets that we had not previously been engaged in and increased our exposure and revenue.”

Bill Hory

Bill Hory

VP, Strategic Business Development, Accella

“Nathan and Groundswell were instrumental re-branding one of our business groups. Quick to learn our business and provided multiple concepts/strategies. Also directed our b2b migration initiatives into the b2c space.”

Marcie Merriman

Marcie Merriman

Brand Strategist, Ernst & Young LLP

“Janelle, you put on a top-notch event. I was impressed all the way around. I especially loved how kind and respectful everyone was with each other.  It was a rare warmth that was a direct reflection of you and Nathan. Thank you for including me in this wonderful event!”

Mark Tiarks

Mark Tiarks

Director of Marketing & Communications, Portland Opera

“Groundswell’s added value is that they are a delight to work with.”

Phil Hodge

Phil Hodge

Global Business Process Executive

“Nathan is an extremely effective marketing communicator. He led the marketing efforts at a nationwide staffing company for which I was the CEO. His effort helped grow our revenue from $5 to $35 million annually in less than three years. Also, he was quite effective in increasing our market presence onto the national stage. I highly recommend Nathan and his team!”