Groundswell Client Story: Dice Tech Trek

  Fast Facts 7-month, $600,000 experiential marketing tour 88 sponsored tech events 2 countries, 3 states, 4 markets Dice-branded tour bus (once Lenny Kravitz’ bus) 2-7 Dice Brand Ambassadors per event speaking for Dice Custom-printed Dice-branded T-shirts on the spot: thousands given away Weekly enter-to-win contest for a private night on the town with a[…]