Groundswell Client Story: Share.Like.Buy.

  Fast Facts Founded 2011, Share.Like.Buy. was the first conference dedicated to marketing to millennials We produced 9 conferences spanning 7 years and all regions of America Produced the inaugural conference on 5 months’ notice Transitioned the conference to focus on youth trends marketing, with a focus on Gen Z Specialized in fun, non-traditional venues,[…]

Groundswell Client Story: Mick Rich for U.S. Senate

Fast Facts Political outsider: first-time candidate Political underdog Republican in a state with a 16-point Democratic advantage Opposing a Democratic incumbent with 10 years in Congress Initial resistance from state party to an outsider Initial reluctance from donors to a long-shot candidate Goal Achieved As of this writing, the campaign is ongoing, with Mick the[…]

Groundswell Client Story: Dice Tech Trek

  Fast Facts 7-month, $600,000 experiential marketing tour 88 sponsored tech events 2 countries, 3 states, 4 markets Dice-branded tour bus (once Lenny Kravitz’ bus) 2-7 Dice Brand Ambassadors per event speaking for Dice Custom-printed Dice-branded T-shirts on the spot: thousands given away Weekly enter-to-win contest for a private night on the town with a[…]